Bringing Digital Assistants to the Masses
However, while the integration of the digital assistant will be a selling point for some, it will be a vital starting point for others. Many don’t care enough about AI to buy a dedicated smart speaker, especially if they lean towards headphones for music. TVs, on the other hand, feature in every home and are present in the most communal space. If they aren’t sitting at a desk or with a laptop, most people are watching TV, so it’s a natural extension. It could even encourage users to make more use of Cortana on their PC.
